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Indian Wedding Course

The Indian Wedding Course is particularly for wedding coordinators, travel booking agents, catering sales staff, decorators and chefs. This course is available in both online (live and recorded) and onsite formats. More info...

Strategic Sales Course

The Strategic Sales Course is designed to help wedding coordinators, travel agents and catering sales staff learn strategies for booking Indian weddings during during the sales process

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Strategic Marketing Course

The Strategic Marketing Course is designed for wedding department managers and directors, hotel marketing personnel and executive management, and available only in live onsite format

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Why Indian Weddings Training?


As destination wedding resort, are you looking to increase revenues per wedding? The number of rooms booked, the length of stay, the amount spent on the menu? Well, you should know that Indian weddings check all of these boxes. Indian weddings are larger which means more rooms booked. They last longer which means extended stays. And of course, they have an appetite to spend on exoctic dishes. 

Are you seeing your competition booking Indian weddings on a regular basis? A number of resorts have figured out the importance of Indian weddings to their business. They have their wedding coordinated trained in Indian wedding customs and traditions. They have their marketing staff trained to spot opportunities to expose their brand at the right time and in the right way.

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Indian Market Demographics


As a resort in North America, your target market will be Indians who live in North America. Fortunately for you, the Indian market just continues to get larger and larger. The US Census revealed that the Asian Indian population growth rate in the United States was a staggering 69.37% from 2000 to 2010. At this point in time, there are about 3.1 million Indians who have legally immigrated to the US. 

Indians are now among the largest ethnic groups in the United States. In fact, there are now as many Indians in the US, as there are Native Americans (Amerindians). Perhaps Columbus was unknowingly predicting America’s future when he mistakenly believed he had discovered India when landing in the New World 500 years ago.


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